Watch this new advert for Haig Whisky featuring the ubiquitous David Beckham, directed by Guy Ritchie
De-construct the advert
Research / wider reading
Explore the web-site www.haigwhisky.com
Explore these whisky adverts;
'The Man who walked around the world', is more a short film with a clever long take featuring actor Robert Carlyle telling the story of the brand ..
...and this one features Jude Law in another short film/advert 'the Gentleman's Wager'
The legendary Bill Murray sums it all up nicely 'Suntory time' in the film 'Lost in Translation'
Questions to consider
Haig whisky is a single grain whisky made by Diageo, a global drinks company. What is the target audience for this product?
How can David Beckham can be described as a brand?
What else does he Beckham/ advertise?
Who is his partner in this venture Simon Fuller?
How does this advert show the influence of marketing in consumerist society?
What is the global audience for this product?
What else does the UK brand to sell to a global audience ?
How is whisky branded?
Task
Pick five drinks and explain how they appeal to different target audiences.
Watch Charlie Brooker on advertising
Watch Charlie Brooker on advertising
