Example using screenshots

Pixie Lott is framed in this shot, descending stairs seductively and stops to pose in a provocative manner to address the camera directly.  This pose and the mise-en-scene of costume and make-up would support Mulvey’s theory that this video is made to appeal to a male audience.  The representation of the female artist has many similarities with the way female stars in the golden age of Hollywood(1930-1950) were portrayed in classic Hollywood Cinema. Mulvey states, ‘In their traditional exhibitionist role women are simultaneously looked at and displayed, with their appearance coded for strong visual and erotic impact so that they can be said to connote to-be-looked-at-ness’.

In another shot Pixie Lott is shown writhing on a dining table surrounded by male diners in evening wear.  This could connote that she is being literally consumed by men and one could argue that she is objectified as another expensive delicacy such as the lobster in the shot that is to be consumed by men.