What have you learned from audience feedback?

This is an exemplar to help you to gain audience feedback.

You must prepare and publish a post which allows you to evaluate your production.

Firstly, post your video production.

You are your own fiercest critic so start by making a bullet point list of your observations at this point of the edit

For example,

• the volume of the music is too loud at points
• one of the cuts is delayed and needs to be edited
• lighting when shown on a projector may be an issue
• we have yet to film the ending
• the narrative may not be clear at this point
• sound effects need to be added

Now prepare questions that you would like an audience to consider about your production.

Ensure they are open-ended allowing for discussion


For example,

Do you think it fits the Thriller genre ?

becomes...

How does it fit the Thriller genre?

1. What is the narrative?
2. Can you notice the colour correction?
3. How does it fit the thriller genre?
4. How does the soundtrack create a mood or an atmosphere?
5. What is the audience for this short film?
6. Where would you expect to see this short film?
7. Is the pace of editing suited to the style of the film?
8. We switched the aspect ratio from 16:9 to 2.39:1 which is common to Thriller films. Do you like this style?
9. Is there enough dialogue?
10. Is the lighting an issue ?

Show this post and the video to a range of people and ask them to post a comment offering medal and mission feedback and to consider some of the questions that you have posed.


Extended learning activity

Publish a separate post about  your print productions

Make a bullet point list of your observations

Ask a range of people to post comments offering medal and mission feedback.

The Sun's controversial front page

This is the front page of 'The Sun' from Monday.


Consider these questions;

What is your reaction?
What does it tell us about the newspaper and its proprietors?
Does the newspaper have the power to influence the public?
Is it refelecting the public mood?
What is the target audience for 'The Sun'?
How has the media reacted to this front page?
What is the image and why has it been used?


So what was the basis of the headline?

A polling company called 'Survation' carried out research to find out the level of support amongst British Muslims for those who go to fight in Syria.


As reported in 'The Huffington Post'

'The pollsters behind The Sun's controversial front page about British Muslims being sympathetic to Islamic State have disowned the paper's story, distancing themselves from how it was presented.
Survation carried out the poll for the paper, finding that nearly 20% of Muslims expressed at least some sympathy with those who go to fight in Syria.
The Sun used that as the basis for a front page story saying one in five Muslims were "sympathetic" to the jihadis of IS, seemingly ignoring the fact that there are also more moderate groups fighting in the country.

The story has triggered a record number of complaints to the press regulator - over 1,000, more than The Sun's infamous opinion piece about migrants by then-columnist Katie Hopkins.'

France and the music video

Some would argue that popular music is not a strong point of French culture. They still revere 60's stars like Johnny Halliday and Serge Gainsbourg and are stuck in something of a time-warp.  Others would say you are not looking hard enough and point to Daft Punk as a global French band.

Hip hop is a very popular genre of music in France.  It appeals to urban youth who don't feel that they are represneted in mainstream culture.  It is a form of rebellion and a voice for the marginalised and the dispossessed. It is political in a sometimes nihilistic way.

What are the messages in this video which has become a viral hit and topped the ITunes chart in France.

Read this article about them

Here is a video made by Romain Gavras that also raises some of the issues that feed into a discussion of radicalisation in France and the issues society faces with marginalised youth.

Remembrance: Political bias in 'The Sun'

This headline on Monday has caused outrage and lots of discussion in the media.  It is a blatant attempt to dis-credit the leader of the opposition through a smear campaign.

It is a great example of political bias in newspapers and opens a wide nimber of questions that you need to consider about our national press.

Advertising in the online age (John Lewis)

We will be looking at how advertising has changed in the digital age.

In the news at the moment is this advert for John Lewis.

How does it work?

Think about the following;

Music-narrative-production values- mode of address- virality-product 

Is television advertising still relevant?

Has advertising moved online?

How do adverts work differently in the online age?

Research facts and figures associated with this advert and advertising spend so that you can base your arguments in fact.