Advertising in the online age (John Lewis)

We will be looking at how advertising has changed in the digital age.

In the news at the moment is this advert for John Lewis.

How does it work?

Think about the following;

Music-narrative-production values- mode of address- virality-product 

Is television advertising still relevant?

Has advertising moved online?

How do adverts work differently in the online age?

Research facts and figures associated with this advert and advertising spend so that you can base your arguments in fact.