Merrin is a Professor at Swansea University and author of Media Studies 2.0. Look at his Twitter fed to gain an idea of his role and his ideas about the media and how digital distribution and the global nature of new media has changed the industry and should also change the way students study the media.
News Media are planning for a digital future and have risked a lot to try and gain a foothold in the market. The Guardian which is owned by a trust has risked a great deal to establish itself as the leading left leaning global news media web-site, with a particular eye on the American market. News media is now global and advertising revenues are the key to a successful future.
Now that news media are concentrating on an online future how does this affect the way we receive news?
How do audiences consume the news?
We will follow two major stories to see how they unfold;
- Election of Donald Trump in the US
- The UK leaving the European Union
- The Sun used to sell 4 million each day a decade ago. It now sells 1.6 million
- The Daily Mail sell 1.5 million
- The Daily Mirror sells 750.00 daily
- The Guardian sells 150 million
Wider Reading
Clickbait
Living in the stream
Web.2.0
Gatekeepeers
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