Advertisers segment audiences by social class, personality traits and
lifestyle amongst other things
One theory outlined below
classifies audiences into several groupings based on the idea that the
products you buy reflect your personal
characteristics
Mainstreamers
Largest group
Domestic
Conformist
Conventional
Sentimental
Security seeking
Value for money family brands
Rich Tea
Aspirers
Seek status
Materialistic
Acquisitive
Image conscious
Fashion conscious
Younger
Brands that appeal to their vanity
Haig Whisky
Beats
Succeeders
Professionals
Goals
Confidence
Work ethic
Organized
Self reward with brand choice
Aston Martin
Lacoste
Resigned
Seek survival
Traditional
Safe brands
Explorers
Discovery
Energy
Individualiasm
Adventure
Difference
New brands
Go Pro
Strugglers
D and E demographics
Escape
Alienated
Disorganized
Few resources
Unskilled
Impact sensation brand choices
Lottery
Reformers
Enlightenment
Personal growth
Freedom
Socially aware
Independent
Anti materialistic
Select products for quality
What car would each of these categories buy?
Task
Find an advert that fits each category and
attach to your blog entry, explaining why.
'Preliminary exercise: Continuity task involving filming and editing a character opening a door,
crossing a room and sitting down in a chair opposite another character, with whom she/he then
exchanges a couple of lines of dialogue. This task should demonstrate match on action,
shot/reverse shot and the 180-degree rule.'
Yours is more detailed but should contain all of the above. You now need to evaluate your own preliminary task identifying strengths and weaknesses in a blog post. Export the finished product to the desktop and I will collate them and upload to You-tube on Monday.
The Daily Express front page for October 16th 2014 shows the threat of a hurricane. Fear sells newspapers and the Express use the topic of the weather to shift issues, particularly to the impulse buyer. We all love to talk about the weather, and this trait in the British public is exploited by the Express in the form of a weather related front page at least once a month. In previous years they would use stories about Madeline McCann and before that Princess Diana for their front page splash.
Points to consider
Why does the Express have the weather as front page news?
How does the 5p badge work on the front page?
What is the effect of alliterative language such as 'Batter Britain' and other emotive language 'wild Gonzalo'?
Why have Princess Diana or Madeleine McCann stories on the front page?
What is the audience for the Daily Express?
The ABCs show that the Express sells 467,00 copies a day down from 529,000 last year. Comment on this data.
The forecast suggest this Hurricane in Bermuda will lose power over the Atlantic and the tail may hit the UK. Some forecasts suggest Scotland may in fact have a beneficial effect of warm dry weather in the October half-term sucked up from the South as a result.
David Cameron with Morris dancers at the Banbury Folk festival.
This is a fascinating image in many ways.
Is the image offensive in any way?
This image was circulated three days after UKIP gained its first MP
Cameron's background is in public relations (PR)
What are the different readings of this image?
How does Cameron and his PR machine want this image to work?
How might media commentators or MPs from different parties respond to this image?
Research by reading around this subject in newspapers and online.
The licence fee is becoming a contentious point again and the BBC are keen to remind the nation of the reasons why this annual premium on all homes that own a television is worth the cost.
Watch the advert for the BBC.
1) Who is in it ?
2) Why would they support the BBC?
3) What is the licence fee?
4) How much does it cost?
5) What services does the fee cover?
6 ) Is it worth it?
7) What are the alternatives?
8) How much would they cost?
This is a short film that was released in 2011 and has had a 'long tail' as it has become an internet phenomenon, gaining 3 million views. The comedian Tim Minchin explains,
'Tracy King and DC Turner told me they wanted to animate
my poem. They were asking for nothing but permission. They didn’t want
to make money out of it. They just wanted to help me spread the message.
So – like I always do when someone offers to enhance my work for free –
I said yes. After two years’ work, Storm the Animated Movie was
uploaded to YouTube in April 2011. To date it’s been viewed around three
million times.
I wrote Storm because I thought it would be funny, because I
needed material, because I’m incredibly interested in how people form
ideas and the way these ideas affect others, and because I passionately
believe we need to find more attractive ways to teach young people how
to think critically. The superhuman dedication shown by Tracy and Dan,
and the wonderful support of the community of humanists, sceptics,
secularists, scientists and atheists worldwide has turned a poem about a
slightly annoying dinner party into something of a critical-thinking
anthem ... and an incredible source of joy and pride for me.'
A graphic novel has also been created.
This text is interesting for us in a number of ways;
Ways of counting audiences has altered as new media platforms for what were once considered niche mediums or art forms replace traditional platforms.
Audience viewing patterns have changed as social media impacts upon the way we share texts.
This text found a wide audience because it went 'viral'
The text has found a global media audience
Although released in 2011 an article in a newspaper in October 2014 revives interest and it becomes the most viewed item
The creativity and imagination involves a number of artists working in a rnge of foms and mediums. Short film-makers / animators / graphic novelists.
Short films are often based on a simple idea, like a good piec of observational comedy. Basing writing on your own experiences is an oft quoted piec of advice. 'Write about what you know'. A short film is often a vignette or a slice of life.
Artists can flourish in the new media environment and find a wide audience which would have possibly been denied them in a traditional media environment
The comedian Tim Minchin benefits as his routine finds a new and wider audience
There is a blend of artistic forms beat poetry, jazz, animation and comedy.
There is a by-election this week in Clacton-on-Sea which will reveal the popularity of the politics of UKIP and the issue of immigration.
Banksy has provided some food for thought in his own inimitable style with this artwork painted on a sea front building.
What message is the artist trying to convey ? (Preferred reading) Read this article in The Guardian to see how the local Tendring coucil have received this message? (Oppositional reading)
Were the council correct to remove the graffiti?
Are there any other readings that you could identify. Maybe an aberrant or negotiated reading.
Look at Banksy's web-site to view more of his thought provoking works and a wider shot of the piece in question.
Why study film noir conventions as well as those used in horror?
There are cross-overs between genres in what are called 'hybrid' genres. Horror is often difficult to define in terms of generic conventions. Test your film idea against the following questions which are asked for in the evaluation.
Because it provides a narrative framework to hang your ideas upon and
allows you to answer these questions in the evaluation.
In the evaluation the following seven
questions must be addressed:
In what ways does your
media product use, develop or challenge forms and conventions of real media products?
How does your media
product represent particular social groups?
What kind of media
institution might distribute your media product and why?
Who would be the audience
for your media product?
How did you
attract/address your audience?
What
have you learnt about technologies from the processof constructing this product?
Looking back at your preliminary
task, what do you feel you have learnt in the progression from it to the full product?
