Wider reading is an essential skill as you become a more independent learner. It is particularly necessary at a time like this.
I would encourage you to take a cyber wander through the excellent resources on tinterweb which will enhance your knowledge and understanding of this subject. These are resources that teachers use to complement their classroom practice.
Begin with the essential resource of media magazine
If you are struggling with academic theory then this site will enlighten you.
Here is a guide to making films by Mark Cousins on Vimeo
'It is called 40 days to learn film' which is a personal journey through film. Another personal journey through the history of film is by Martin Scorsese which was released on DVD and is now on you-tube.
The Media Insider on you-tube is a teacher who has some excellent videos that will help you to develop your understanding of theory and key issues and debates.
Mrs Fisher is also really helpful.
Into Film offer some guides to film such as one on Kiki's Delivery Service if you like Studio Ghibli films.
And of course you have Tamworth TV
Click on the links to go to the source.
Monday 30 March 2020
Sunday 29 March 2020
Straight Outta Tamworth
You will research this set text and create a case study in preparation for study of the film industry for Component 1.
This case study will be written up and submitted for assessment on show my homework by 30th April before we move on to your comparison film, I, Daniel Blake by British director Ken Loach. (Literacy)
It links with a British film 'I, Daniel Blake' and Beyonce's 'Formation' which you will write about in your exam.
Audiences
Analyse these trailers and consider the following questions;
How do the two trailers construct an audience for the film?
How has viral marketing changed the way audiences are targeted in the online age?
What issues are problematic about the film in terms of equality and diversity?
Identify how range of audiences respond to the text
For example,
Watch the following links and take notes to gain an understanding of Stuart Hall's theory about representation.
Use Stuart Hall's encoding/decoding theory to explain how audiences respond differently to texts.
Production
Research production costs and sales figures (Maths) to establish the commercial success of this film and comment on how successful the film was in reaching an audience ?
The film was financed by NBC Universal, which is part of the huge global media conglomerate COMCAST made by Legendary pictures. Explain how the production of this film allows us to understand how mainstream film industry operates.
Use the following terms and show that you understand them ;
Vertical integration
Media conglomerate
Find out what other companies COMCAST owns
We have recently had a merger of two media giants Walt Disney and 21st Century Fox
What are the dangers of media monopolies ?
What threat does this pose to democracy in the UK?
CBS, Viacom, Time-Warner are three other media conglomerates
What space is there for independent media or smaller companies.
How does the BBC fit with these global companies?
Distribution
Streaming is changing the future of media industries, particlularly the film industry
Explore the impact of the recently launched Disney Plus streaming site. Research uptake of this service and establish issues and debates around the launch.
Record facts and figures to re-inforce your assertions. Maths
This link will take you to an article that outlines some of these issues.
Representations
Consider representations in the film. What do they reveal about American society?
Analyse this clip.
Use screenshots to structure your analysis.
How do these representations fit in with your knowledge of current affairs in American society?
Consider;
Regulation
BBFC - 15 certificate for cinema but 18 certificate for DVD
MPAA - R for restricted to over 17 in America
Sweden - rated 11 so accessible to 11+
Why are age ratings important to producers and distributors?
Cite other films as examples.
Extension activity
Research a range of other media texts to inform your understanding of the theme and issues in this film;
Film
Boyz N the Hood
Menace to Society
TV
The Wire
Snowfall
Music
You will need your case study to answer a series of stepped questions in your PPE
Use the booklet published by EDUQAS to guide your research.
Hopefully studying this film will provide greater insight into another set text Beyonce's 'Formation' music video.
This case study will be written up and submitted for assessment on show my homework by 30th April before we move on to your comparison film, I, Daniel Blake by British director Ken Loach. (Literacy)
It links with a British film 'I, Daniel Blake' and Beyonce's 'Formation' which you will write about in your exam.
Use your component 1 booklet, which is on show my homework, to gain an understanding of the requirements of this exam.
Start by watching the film.
If you cannot access it then here are some resources to provide some context. Remember that the question is comparing independent and mainstream films.
Audiences
Analyse these trailers and consider the following questions;
How do the two trailers construct an audience for the film?
How has viral marketing changed the way audiences are targeted in the online age?
What issues are problematic about the film in terms of equality and diversity?
Identify how range of audiences respond to the text
For example,
- American audiences
- Global audiences
- British audiences
- American Police Forces
- 16-24 year olds
- 35-50 year olds
- Different genders
- Different ethnicities and social groups
Watch the following links and take notes to gain an understanding of Stuart Hall's theory about representation.
Use Stuart Hall's encoding/decoding theory to explain how audiences respond differently to texts.
- Preferred/ dominant reading
- Negotiated reading
- Opposite reading
- Aberrant reading
Production
Research production costs and sales figures (Maths) to establish the commercial success of this film and comment on how successful the film was in reaching an audience ?
The film was financed by NBC Universal, which is part of the huge global media conglomerate COMCAST made by Legendary pictures. Explain how the production of this film allows us to understand how mainstream film industry operates.
Use the following terms and show that you understand them ;
Vertical integration
Media conglomerate
Find out what other companies COMCAST owns
We have recently had a merger of two media giants Walt Disney and 21st Century Fox
What are the dangers of media monopolies ?
What threat does this pose to democracy in the UK?
CBS, Viacom, Time-Warner are three other media conglomerates
What space is there for independent media or smaller companies.
How does the BBC fit with these global companies?
Distribution
Streaming is changing the future of media industries, particlularly the film industry
Explore the impact of the recently launched Disney Plus streaming site. Research uptake of this service and establish issues and debates around the launch.
Record facts and figures to re-inforce your assertions. Maths
- How successful has the launch been ?
- Is Netflix concerned about this new rival?
- What is your opinion of the two services?
- Which one would you subscribe to and why?
- What impact will streaming have on the BBC?
- How have the BBC responded to streaming content?
- Is the BBC relevant and fit for purpose in the online age?
This link will take you to an article that outlines some of these issues.
Representations
Consider representations in the film. What do they reveal about American society?
Analyse this clip.
Use screenshots to structure your analysis.
How do these representations fit in with your knowledge of current affairs in American society?
Consider;
- Donald Trump's divisive presidency
- The 'Black Lives Matter' movement
- The LA riots precipitated by the beating of Rodney King
- Gun crime
- Social policies
- The war on drugs
Regulation
BBFC - 15 certificate for cinema but 18 certificate for DVD
MPAA - R for restricted to over 17 in America
Sweden - rated 11 so accessible to 11+
Why are age ratings important to producers and distributors?
Cite other films as examples.
Extension activity
Research a range of other media texts to inform your understanding of the theme and issues in this film;
Film
Boyz N the Hood
Menace to Society
TV
The Wire
Snowfall
Music
- Dr Dre
- Snoop Dogg
- Eminem
- Public Enemy
- British 'Grime' music
You will need your case study to answer a series of stepped questions in your PPE
Use the booklet published by EDUQAS to guide your research.
Hopefully studying this film will provide greater insight into another set text Beyonce's 'Formation' music video.
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