The question we are looking at is ' Online media have not replaced traditional media, they live side by side and depend upon each other.'
The Superbowl is a prime example of the power of television as a source of advertising revenue. Not all advertising is digital as the adverts themselves become eagerly awaited, like the half-time show.
This year saw Katy Perry perform
What do the adverts say about the audience for the Superbowl?
How much does a slot cost on US television during the match?
What re the messages and values in the adverts?
How many people are watching the Superbowl?
How does television and online media combine to advertise the products?
Articles in
Forbes magazine were found to be useful in discussing facts and figures to prove that advertising spend on the Superbowl is bucking trends and increasing
Superbowl adverts reviewed
Watch the half-time show
Key facts that we discovered from secondary research
The performers are not paid for the half-time show.
The half-time show will go viral and be watched online
The adverts will have a long tail as they will go viral and be analysed and discussed online
Twitter is a key platform as the adverts are re-tweeted and pop up on timelines
This quote is from Common sense Media article entitled, 'What boys are learning from the Superbowl'
'Though there may or may not be a direct line between bone-crushing hits on the field and bullying at schools or between the objectification of women in commercials and the epidemic of sexual assault on college campuses, I do believe it’s our responsibility to investigate how valuing hypermasculinity in such a prominent way — as we do during the Super Bowl — might reinforce unhealthy gender norms. That said, there’s room for multiple conversations to give our kids even a slight filter with which to consume this overwhelming flurry of gendered images and ideas. Not only should we point things out to our kids while consuming this media, but we should encourage our friends and colleagues to do the same.'
