Prezi for the Online Age

Games History and Educational Minecraft

This link will take you to an excellent resource about the history of games development with a range of resources showing how it is an industry that has become bigger than the film industry.

Case studies on Grand Theft Auto, for example, are invaluable.

Another story that will help outline media in the onine age is the provision of Minecraft in schools in Northern Ireland. Minecraft is being used as an eduactional tool to develop learning about reources, and architecture amongst other things.

Ga Ga

This week the singer formerly known as Cheryl Cole has offered her view on the dangers of overly sexualised representations of women in music videos.  

She points out;

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• male dominated industry dictating what women wear
• women shouldn't have to sexualise themselves to sell music
• explicit lyrics

 We are going to analyse the music video for the song 'Bad Romance' to see the messages in the video about the way the industry operates. Has Lady Ga Ga got something to say or is she re-inforcing and exploiting the status quo?

Lady Ga GA has a platform to make comment and this makes her a star of the internet age. We are goning to use her as the text in exploring the music industry and the wider media in the online age.

Through music videos she is directly addressing any criticisms she may face and interacting and communicating with fans in a way that is opening a dialogue for the internet to continue the debate...

Firstly we will look at how Lady GA Ga crosses traditional boundaries between mediums and platforms. Term such as convergence and synergy can be used. Find examples for each.

Start with the video for Applause looking at all the influences from differing art forms and mediums and listen to the lyrics

• Fashion
• Film
• Music
• Art
• Dance
• Experimental Media
• Live Performance
• Theatre
• Digital Art
• Performance Art

 Lady Ga Ga is a skilful manipulator of the media in the online age.  One could argue that there are purely commercial reasons for this. Begin with the Video for 'Paparazzi' which opens a narrative that is continued in 'Telephone'



Identify income streams;

• Music video advertising
• Concerts 
• Recordings
• Merchandise
• Magazine and press features
• Image rights
• Appearances
• Product placement

No publicity is bad publicity in the age of the internet and we could say that Lady Ga Ga is exploiting the appetite for celebrity gossip and using shock tactics to draw audiences in.

Research ways in which Lady Ga GA has exploited the media in the online age by pushing boundaries and challenging convention. Find examples of the following;

• Overt sexuality
• Androgyny
• Outlandish dress
• Bad language
• Nudity
• Sexualisation
• Intertextuality

Can you identify these in the video for 'Telephone'




 How has Lady Ga Ga appealed to audiences in the online age?
How have audience responses and consumer behaviour  been transformed by online media?

Fan sites
Little monsters
Role model

What comment does Lady Ga Ga make about the music industry?

How do audiences engage with her material?

How does Lady Ga Ga use the internet to promote her work effectively?

What messages can you read in her music videos about;

• Sexuality
• Feminism
• Postmodernism
• Power
• Fame obsessed celebrity culture
• Celebrity behavior
• Representation of men and women
• Androgyny

Apply media theory to her work such as We Media and the Longtail theory.

The Boat That Rocked

Exploring Audiences and Institutions

• De-constructing a text using the toolkit for analysis
• Analysing marketing techniques used in the promotional campaign
• Identifying the key features of an archetypal 'Working Title' film
• Identifying an audience for a Working Title film 

Using the film education resource about the film 'the Boat that Rocked'  you will conduct research into the marketing of the film by exploring a range of film posters and film trailers.   Click on the link to the resource below and work your way through the tasks in your own time as an extended learning activity.

www.filmeducation.org/theboatthatrocked

We will start by looking at the teaser trailer and de-constructing messages and meanings

We will then de-construct the teaser poster

What is the purpose of the teaser campaign?

We will then analyse the full trailer and the American trailer focusing on the audience for the film.

Explore the trailer and identify why this is typical 'Working Title' film

Consider;

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• British humour
• Characters
• Comic actors
• Soundtrack
• Audience
• Richard Curtis
• UK as historical theme park
• Narrative
• American lead

Explore how the film is marketed toward an American audience by analysing this trailer

In pairs you will then analyse the poster campaign for the film focusing on a specific character

Present back to the group offering some ideas that you have about the representation of your character

Finally discuss the full poster as a group answering some furtehr questions about audinec and representation such as ;

• are these representations less palatable in 2015 than they were in 2009?
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• why would Universal finance this film?

In pairs you will pitch your idea for the film as if the group are Universal representatives.  in less than 100 words you will outline the plot and convince us that this film will be a commercial success by identifying an audience.