Keith MacDonald has become a tabloid favourite. He has managed to father 15 children with 14 women and claims disability benefit for a bad back.
The Sun also uses the term 'feckless' which its sister paper the Times uses in its headline. They go on to call him a 'jobless scrounger' and a 'love rat'. He gets £67.75 a week in incapapcity benefit which they clami he spends on alcohol.
Eleanor Mills in the Sunday Times believes the 'underclass needs to change' and estimates that Keith's irresponsible lifestyle is costing £2million pounds. Each child receives £20 a week cghild benefit while most of the mothers gets £65.45 a week as they do not work. Housing benefit, free school meals and council tax benefit all add up.
What do you think of the media representations of this story ?
How will this story be received by different audiences ?
What does this story reveal about our society and our media ?
Why has this story caught the public imagination ?
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