Evaluation

For 40 marks out of 100 you need to write an evaluative report to accompany your pre-production and production.

This report must be completed individually and must be a maximum of 1600 words. The skill is to revise and re-draft your written response so that you are clear and concise.

You must;

Discuss the most significant research findings which informed the pre-production

Provide a brief justification of the target audience for the production

Evaluate of the production highlighting its strengths and weaknesses through, for example, a comparison with existing media products.

You must;

Discuss the most significant research findings which informed the pre-production

Provide a brief justification of the target audience for the production

Evaluate the production highlighting its strengths and weaknesses through, for example, a comparison with existing media products.

You should break the task down into the following parts.

Part One - Textual Analysis

Use Task two to write a semiotic analysis of two comparable media products (300 words)

You could begin, ‘ I decided to create two film posters in the ‘horror’ genre for my pre-production. I de-constructed …

Part Two – Research Findings

Use Task One to discuss your secondary research explaining how this helped you to create ideas for your film. (200 words)

You could begin, ‘I explored local myths and legends to gain ideas for my film. I came across a local legend of a headless horseman ..’

Part Three – Target Audience

You need to conduct a focus group for this part. You can do this by creating questions for a group of people who constitute your target audience. If you are making a horror film then your class-mates fit the demographic aged 16-24. You need to explain why this group are the target audience for most films of this genre. Consider their lifestyle as well as obvious things like gender and age. What is it that this group do with their time ?

Create a questionnaire with open (qualitative) and closed (quantitative) questions.

For example;

Would you watch this film I am promoting through this poster and trailer ? (Yes/No)

How would you improve the trailer so that people of your age will want to watch the film ?

Show the focus group your film posters and watch the trailer as a group.

Record the discussion using an audio or video device and reflect on the comments using quotations and figures gained in your primary research.

Write about the target audience using the results of your focus group (200 words)

Part Four

Evaluate the production evaluation highlighting its strengths and weaknesses whilst comparing it with existing media products.

Be honest about what you think the strengths and weaknesses are and ask other people for their opinions. Your focus group should help you with this. (300 words)

Compare your production to existing film trailers and explain how they inspired you to make creative decisions. Use task five to help you structure your response. (300 words)

You could refer to;

Pace and style of editing

Voiceover

Music

Titles and credits

Transitions

You can present this task in three ways;

an illustrated report

an essay

a suitably edited blog