Persona – created by the performer to attract an audience
Star is an image not a real person that is constructed out of a range of materials…stars are commodities produced and consumed on the strength of their meanings’
Beyonce
Lady Ga-ga
Ed Sheeran
How do they construct a persona to attract an audience?
Look at their music videos, album artwork, lyrics, use of wider media
With reference to your selected industry, explore how far your chosen texts are
global.
This is quite a broad question and can be answered from the perspective of global
content (setting, themes etc) as well as from the production, distribution and
audience angles. Please be open-minded and award coherent responses on merit.
• Artists,
performers
• Record
labels
• Marketing/promotion
• Global sales
• Fans
• Internet –websites,official and fan based
• Videos
• Radio Airplay
• Facebook,twitter, use of new media technologies
· Celebrity
· Use of news media
· Global events and exposure
· Manipulation of media
· Regulation
· Distribution including how this has changed
·
At the upper end of this level, there will be
a sophisticated understanding of media
texts, their industry and/or audience
contexts. Examples used will be detailed,
coherent and lead towards a well established
point of view. Highly
appropriate use of relevant media
terminology.
At the upper end of this level, there will be
a sophisticated analysis of the relationship
between text, industry and audience (as
appropriate). Similarly, there will be a
sophisticated understanding of how
meanings and responses are created.
Look at messages and values in three key music videos
Thank you So much for this Important and Useful Information.
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