How did you attract/address your audience?
A2 question
What have you learned from your audience feedback?
Write a response on your blog then use digital technologies to present your answer. Maybe use a wideo or prezi.
Examiner's advice
Audience research is more productive if
it addresses the following:
· What do real audiences consume?
· Who are the specific audiences for particular products?
· How do media industries target those audiences?
Those questions require research of a different kind to the local questionnaire method; initial research online looking for data about the industry students are dealing with, such as box office figures for films. Part of research involves looking for examples of how marketing works across a range of media- for films this includes considering posters, trailers and their selling points, for example.
Later audience research should be considered in a series of stages, each involving formative qualitative feedback. So, for example:
· Pitching the product to the rest of the group and taking feedback, noting the responses from this and deciding how to act as a result.
· Showing early drafts of the work (such as an animatic of the storyboard or a mock up front cover) and asking some carefully framed questions about them to get a sense of the audience’s understanding of the product rather than just a measure of whether the audience liked it.
· Taking peer feedback at later stages and then again on the finished product; asking things like “can you tell me what happened in that sequence, what the relationship between the characters is and what do you think will happen in the rest of the film?” to look for audience readings of the work. ‘
These approaches can be presented in a variety of ways- video extracts with framing commentary from the makers; audio, written. All would help move away from the pie chart of responses model which tends to be fairly unproductive.
· What do real audiences consume?
· Who are the specific audiences for particular products?
· How do media industries target those audiences?
Those questions require research of a different kind to the local questionnaire method; initial research online looking for data about the industry students are dealing with, such as box office figures for films. Part of research involves looking for examples of how marketing works across a range of media- for films this includes considering posters, trailers and their selling points, for example.
Later audience research should be considered in a series of stages, each involving formative qualitative feedback. So, for example:
· Pitching the product to the rest of the group and taking feedback, noting the responses from this and deciding how to act as a result.
· Showing early drafts of the work (such as an animatic of the storyboard or a mock up front cover) and asking some carefully framed questions about them to get a sense of the audience’s understanding of the product rather than just a measure of whether the audience liked it.
· Taking peer feedback at later stages and then again on the finished product; asking things like “can you tell me what happened in that sequence, what the relationship between the characters is and what do you think will happen in the rest of the film?” to look for audience readings of the work. ‘
These approaches can be presented in a variety of ways- video extracts with framing commentary from the makers; audio, written. All would help move away from the pie chart of responses model which tends to be fairly unproductive.
My advice
Explain the approaches taken to gather audience
feedback and what your learnt from each.
- Pitch
- Presenting early drafts
- Focus group
- Social Media
- Presentation
How successful have you been at targeting an audience?
Where would you publish / host your productions and
how does this target your chosen audience?
How will your target audience consume your products?
Apply Uses and Gratification theory (Blumler and Katz)
to allow discussion of your production. How does your target audience use your
product to gratify certain needs.
Discuss passive and active audiences. How can an
audience interact with your product?
Compare your product with at least three existing
similar media products. How does it fit with this genre?
Where will your product be shown or how will your
product be exhibited?
How will your product be marketed?
What viewing figures would you expect to achieve?
Explain how you
have come to this conclusion using secondary sources
BARB
IMDB
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