The Boat That Rocked

Exploring Audiences and Institutions

• De-constructing a text using the toolkit for analysis
• Analysing marketing techniques used in the promotional campaign
• Identifying the key features of an archetypal 'Working Title' film
• Identifying an audience for a Working Title film 

Using the film education resource about the film 'the Boat that Rocked'  you will conduct research into the marketing of the film by exploring a range of film posters and film trailers.   Click on the link to the resource below and work your way through the tasks in your own time as an extended learning activity.

www.filmeducation.org/theboatthatrocked

We will start by looking at the teaser trailer and de-constructing messages and meanings

We will then de-construct the teaser poster

What is the purpose of the teaser campaign?

We will then analyse the full trailer and the American trailer focusing on the audience for the film.

Explore the trailer and identify why this is typical 'Working Title' film

Consider;

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• British humour
• Characters
• Comic actors
• Soundtrack
• Audience
• Richard Curtis
• UK as historical theme park
• Narrative
• American lead

Explore how the film is marketed toward an American audience by analysing this trailer

In pairs you will then analyse the poster campaign for the film focusing on a specific character

Present back to the group offering some ideas that you have about the representation of your character

Finally discuss the full poster as a group answering some furtehr questions about audinec and representation such as ;

• are these representations less palatable in 2015 than they were in 2009?
• 
  
• why would Universal finance this film?

In pairs you will pitch your idea for the film as if the group are Universal representatives.  in less than 100 words you will outline the plot and convince us that this film will be a commercial success by identifying an audience.