Use the hand-out to help you to understand the film in relation to the media conglomerate 'Time Warner' focusing on;
production
marketing
distribution
exhibition
Show understanding of key terms and use this case study to structure your own analysis of a big budget film.
Convergence
The film can be consumed in a variety of ways now that technologies have converged.
Cinema exhibition
Celluloid prints of the film projected onto a big screen.
This required costly prints of the film to be developed and shipped around the world
Digital exhibition is becoming more porpular with higher quality picture and sound in new theatres
The investment is large initially but then savings are made as the film comes on a hard drive. It is easier to project 3D and new developments in cinematic quality
Home Entertainment
Video player and then DVD connected up to an analogue television was the norm.
Higher quality DVD players such as Blu-ray allow HD vision although digital television has allowed internet enabled services such as streaming and Netflix to begin to dominate.
Televisions were analogue with cathode ray technology
Now they are internet ready with up to 4K resolution
Games Consoles
Originally a console that plugged into your television e.g. Atari
Convergence means it now has online capability and plays blu-ray discs.
What is the future for the games consoles?
Mobile gaming is increasing and convergence may damage this market.
Mobile technology
Mobile phones have much more capability and mobile technology is the future
Tablets - ipad, Kindle Fire
Phones - can now watch films, live TV, stream, store films on memory
Phablets - new generation phones are combining the two in an attempt to converge technology
The consumer demands functionality and there is pressure on tech companies to respond rather than protect their interests as they have done in the past. Why not have a tablet that can be used as a phone rather than two separate devices ?
No comments:
Post a Comment