Social Media has changed the way that we receive the news. This is an example of Dan Gillmor's theory of 'We Media' which he wrote in 2004. We are now living in the stream and the 'gatekeepers' of Big Media have lost some of their power to control how news is mediated. We are going to gain a critical perspective as to how far 'We Media' has replaced the traditional model of mediation. The texts at the bottom of the post refer to the election last year and are still relevant. In fact you can quantify how important social media was compared to traditional media by looking at the election result. Did social media have the effect that lots of commentators thought it would have? If not why not ?
However, we are going to look at a more contemporary political story in the Panama Papers.
What effect will Russel Brand have on this election?
How has online media affected the mediation of political messages?
How has this impacted upon the power of Big Media?
Has web 2.0 changed the way media is used in campaigning?
Does the endorsement of celebrities or public figures have an impact on audiences?
Which audiences are they aimed at?
Has online media replaced traditional media at this election?
Are audiences engaging with politics more directly?
Is online media encouraging collaboration and community activism?
Steve Coogan backs Labour
Labour use the support of Ronnie O'Sullivan in a viral online campaign
Compare the following oppositions.
Traditional TV debates versus Vlogging and Blogging
Traditional posters versus Memes
PR Spin and press releases versus Mash-ups
Which do you think is more influential, newspapers or online media?
Study the following front pages of newspapers from recent weeks.
Study sales figures to see what trends you can discuss.
What do the front pages reveal about the British press ?
How influential do you think these newspapers will be in the election?
How does media ownership affect the news that we receive?
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