Music Industry - The future

Audiences consume the media in different ways in the online age. Identify how consumer behaviour has changed.

Link to Wikinomics and how the internet has changed the economic model of the music industry over time

Use your case studies to show how the music industry is changing du to the possibilities afforedd by the internet.

How do these two artists use the internet? 

• Living in the stream

This is the new form of media reception.  We are participants not audiences. Media is
flowing all the time, it is high volume, non stop. We can't possibly keep up with everything.  For example all your friends tweets and posts.
There comes a point where you give up to the stream and find the current.
Join in and swim.

• Digital Natives

Our attention spans get shorter as we need to be constantly entertained or our attention is focused on the next thing.
Fame notoriety 'clickbait'
 Urban Explorers. James Kingston on the roofs

The concept of scheduling is gone. Everything is on demand
 The economic model is defunct as content is free.
Your network is personalised around you. Like the film 'Minority Report' the adverts read you. It is happening as they know your favourites and your habits.  If you read your phone you will see that the adverts becomes personalised.  Data collection is big business . This sounds futuristic but tech companies are the future of the global economy. It is a good industry to get involved with.
 
Mots of the transitions of the next century will happen through technology. We are constantly being digitally upgraded


Prince - saw the internet as a threat as artists would not make money from the internet

Bowie - saw the internet as a wonderful creative tool

Streaming - Spotify, Deezer, Tidal, Apple music

Explore TIDAL and explain how it fits in the market of other streaming services. 

Two case studies of artists living in the stream and looking ahead, taking control, restricting access to pay per view.

Beyonce - Lemonade

Wider reading
http://www.theguardian.com/music/2016/apr/29/beyonce-lemonade-jay-z-explainer 

http://www.theguardian.com/music/video/2016/apr/29/trailer-beyonce-lemonade-album-video

 http://www.theguardian.com/music/2016/apr/24/beyonce-launches-new-visual-album-lemonade-hbo




Use of Tidal
New form - a 'visual' album
Full use of social media
Celebrity status
Making the personal the persona
Restricting access to pay per view or tied channels/ platforms (HBO,TIDAL)

 


Radiohead - Dawn Chorus

Release strategy

Took all other online sources down to direct pepople to the right plavce

Set up new business for each album

In control of their finances

Wider reading

www.theguardian.com/music/musicblog/2016/may/03/radiohead-burn-the-witch-review-the-kind-of-return-the-world-might-have-hoped-for


http://www.theguardian.com/music/musicblog/2016/may/02/all-surprises-radiohead-and-art-of-unconventional-album-release

http://www.theguardian.com/business/2016/apr/05/radiohead-label-change-xl-recordings-streaming