Monday 13 March 2017

We Media and the effect on News media

Study the theory of We Media and the ideas about Media Studies 2.0 by William Merrin and apply it to news media


Merrin is a Professor at Swansea University and author of Media Studies 2.0. Look at his Twitter fed to gain an idea of his role and his ideas about the media and how digital distribution and the global nature of new media has changed the industry and should also change the way students study the media.
 
The Daily Mail web-site has nearly 16million hits daily and nearly 250 million monthly.


News Media are planning for a digital future and have risked a lot to try and gain a foothold in the market.  The Guardian which is owned by a trust has risked a great deal to establish itself as the leading left leaning global news media web-site, with a particular eye on the American market.  News media is now global and advertising revenues are the key to a successful future.


Now that news media are concentrating on an online future how does this affect the way we receive news?


How do audiences consume the news?
 
How has 'We Media' affected the news we receive. Are we in a 'post-truth' era and an era of fake news or has that always been the case?
 
We will follow two major stories to see how they unfold;
  • Election of Donald Trump in the US
  • The UK leaving the European Union
 
Traditional media is still influential and we will study newspapers to see how far this claim can be asserted
 
Study the latest ABC figures and identify trends and issues in print media.
 
  • The Sun used to sell 4 million each day a decade ago. It now sells 1.6 million
 
  • The Daily Mail sell 1.5 million

  • The Daily Mirror sells 750.00 daily

  • The Guardian sells 150 million
 
Plot the political leaning of UK newspapers on a chart from right to left wing
 
Analyse these front pages about Brexit to identify political bias
 



 
Wider Reading 
 
Press gazette discusses the ABC newspaper sales figures for January 2017
 
Tim Berners Lee challenges those using the internet to spread fake news
 
Ian McEwan compares the mood of the debate on Brexit to the Third Reich
 
Terminology to use


Clickbait


Living in the stream


Web.2.0


Gatekeepeers

2 comments:


  1. This is really so much needful for the digital marketers.Thanks a lot for your lovely blog post.

    clipping path service

    Photo Retouching Services
    raster to vector conversion service


    ReplyDelete
  2. Great blog. I am looking for this kind of blog for a long time. Thanks
    clipping path service

    ReplyDelete